WHOA! is a fictional modern Downtown Toronto Italian bakery, dedicated making innovative, fresh and delicious Italian pastries that will have customers saying “WHOA!” when they take their first bite.
WHOA! will target customers 15-25, recognizing that the 15-25 are customers of a newer generation that are young, fun, and mature, while not alienating the older generation.
Brand Personality and Essence: Youthful, Lively, Creative, Indulgent and Fresh! Sweet Italian Pleasures!
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